The diagnostic imaging business is built around big, loud machines and nameless doctors sitting in the dark looking at your insides.
We hate that. The whole process feels so cold, so impersonal, so robotic. The MRI machine, in fact, sounds like a giant robot! (OK, we can’t change that, but we can treat you with warmth and kindness.)
Healthcare is broken. There, we said it. And frankly, it’s time for a change. You are the customer, and we are here to serve you, not the other way around. Give us a try to see the way healthcare should be done.